I have been to Chicago many times and have always seen the ad for snickers on busses down town. The catch is that the snickers bar does not say snickers it has different words in it like Satisfies, but it is in the same color and shape of a Snickers. I think this is really cool how the company can advertise without it saying Snickers, but people relate and can figure out that it is an ad for Snickers. The marketers of this idea were thinking because it always makes a person think of a Snickers bar without saying it. I looked online for the Snickers website and I could click on a certain link that would allow me to write a word and it would transfer it into a word like what they put for the snickers bar advertisement. I think it is important when people can figure out what a product is without any words like the Nike, adidas, underarmour, and Pepsi logos just to name a few. This journal kind of relates to our assignment for this week because we are supposed to use a metaphor without making it obvious, but a person can figure it out.
Here is the site where you can make words into "snacklish" as they call it http://www.snickers.com/default.htm
No comments:
Post a Comment