11-5-09 Bubble Yum

Every year the U.S sells 1.3 billion chunks of Bubble Yum gum. I have always loved bubble yum gum and the wrapper. I think the gum package looks like a bubble has burst on the wrapper. Also I like the font of the letters because it looks like big bubble letters and I think it goes well with the design. Lastly the bright pink color I think gets people’s attention like it does mine. I looked on the internet to find out more about bubble yum. Bubble Yum was introduced by the Lifesaver Company in 1975 and was the first soft bubble gum ever created. In 1976 Bubble Yum started to become very popular with young kids and teens that LifeSavers had to slow down the marketing of the gum so the company could keep the production up because it was in such high demand. In 1977 people were spreading rumors that the reason the gum so chewy was because there were spider eggs in it. There was a decrease in sales once this happened but then the Life Savers Company let people know with an official page in the U.S. newspapers to reassuring people that it was not true. Soon after the sales started to increase and passed the sales of Life Savers candy and finally was named the most popular bubble gum brand. In 1981 Nabisco first bought Life Savers and then in 2000 The Hershey Company bought it and currently owns it. All of the flavors are Original, Sugarless Original, Chocolate, Cotton Candy, Jolly Rancher Watermelon, Sour Apple Berry and Grape.